Centerforce helps those with disabilities find a purpose through employment. Their challenge was making a connection with community partners. They found it difficult gaining the trust of prospective clients or their caretakers, reassuring those who might employ those clients and also standing out in the eyes of funders. We crafted a new brand, from messaging and identity, to website, collateral and philosophy video, that shows the confidence and capability of this special group of people. Sales cycles close faster and more clients are inquiring every day.