Air Spares had long been the regional go-to dealer of replacement parts for Boeing aircraft. But as the leadership team transitioned to a newer generation, and as capabilities evolved into fabrication and engineering of custom and original airline components, they were concerned that the original name just wasn’t covering their full offerings. Plus, it was a little corny. Their words, not ours. After a thorough research and comprehensive naming process we developed a more encompassing and powerful moniker “Aeroforge,” along with solid brand mark, assets and website design, to show parity with the national conglomerates and give them the confidence to walk in and pitch buyers at the international airline level.