CITY OF TACOMA

ADVERTISING

Partnering with the Tacoma Pierce County Health Department, The City of Tacoma was looking to promote driver awareness of pedestrians and bicyclists sharing the road. RGC circumvented the typical ped-safety clich├ęs and lampooned pedestrian traffic signs as a humorous yet thought-provoking and memorable campaign. Despite a limited budget and time line, this successful campaign has been covered in major publications and television media, and has been reported about as far away as Paris, France.