DISCOVER BOOKS

BRANDING, GRAPHICS AND WEBSITE DESIGN

Although Thrift Recycling Management benefits the community by recycling old books to libraries and schools, it was experiencing a bad stigma as a profiteering corporation from watchdog groups. With a new name of Discover Books, RGC created a tagline and brand theme to give a more philanthropically-based personality, while also explaining what they do. Response has been overwhelmingly positive.