Fair Housing Center of Washington

Brand Development, Program Development, Website, Colalteral, Infographics

The Fair Housing Center of Washington was finding it difficult to communicate what they do as an organization and educate about the different programs they offer. RGC retooled the Fair Housing’s messaging and brand with a new logo, guidelines, content strategy, website and stationery package. The website was organized in a way that new programs could be added independently to avoid confusion with the vastly difference audiences. The development of the programs distilled complex concepts to bite-sized, easy-to-grasp visuals with appropriate names, logos, messaging, infographic, digital presentations and more.