HARBOR PLACE

WEBSITE, COLLATERAL AND CAMPAIGN

Faced with the challenge of a major competitor attempting to pilfer their market share, assisted living facility Harbor Place at Cottesmore looked to Rusty George Creative to elevate their marketing presence as a way to preempt the storm. We started by creating a campaign to better reflect an atmosphere of inclusion and comfort. We recruited genuine clients for the photo shoot and built a responsive, content-managed website to reassure prospects and their adult children of the authentic experience offered. The new website allows staff to update content regularly, helping it score high on search result rankings and stay relevant to prospective clients.