HUMANE SOCIETY OF TACOMA PIERCE COUNTY

Brand Campaign, Collateral, Website, Video

The Humane Society was gradually losing its pet adoption market share to online services and breeders, largely due to a false perception that visiting it is a sad and depressing experience. RGC turned the stigma on its ear by launching an uplifting outdoor, digital and social media campaign around that magical moment between an adopted pet and its new owner. Since its roll out the Humane Society’s “Make Happy Happen” campaign has blown up on social media circles. It has also increased attendance as well as adoption rates and volunteer inquiries.