Locale-Hero

Locale Apartment Homes

Brand Development, Launch Campaign, Signage, Website, Assets

Locale is an apartment complex project in Redwood City, California. In order to attract tenants from nearby Silicon Valley, the brand needed to reflect their high-tech, on-the-go lifestyle. Working from the established strategy plan by our partner Red Propeller, we developed a comprehensive brand and marketing system that would set the property apart in the highly competitive market.