SANITY

BRANDING, PACKAGING, COLLATERAL

Handmade luxury with only the purest ingredients. Sanity’s spa-like products seek to provide calmness and bring “sanity” back into your crazy life. The brand speaks to this with a bright colorful logo representing sanity surrounded by hand-written words that embody the chaos and stressors that fill our days. The brushed color field in the logo is inspired by the fact that Sanity is created in small batches by hand. The brand’s color palette was inspired by the aromatic natural scents featured in each of the product lines and help shoppers differentiate them.