TOTE

BRANDING AND TRADE SHOW GRAPHICS

American Shipping Group lacked brand recognition and needed to simplify its lines of business for its customers. RGC elevated its most recognized property TOTE, Inc. to the parent company name and simplified the lines of business to a family of sub-brands. Taking a fresh look at their totem pole icon and exploring a new color pallet RGC rebuilt their story to allow scalability and flexibility for years to come.

Tote rebrand