ZENO

REBRANDING

Looking to bring the same level of enthusiasm as the Reading is Fundamental movement to the area of mathematics, Explorations in Math needed to raise the excitement factor to their name and brand. Through a comprehensive collaborative naming and branding exercise, RGC renamed the agency to Zeno with a new brand centered around infinite possibilities and ways to have fun, Zeno brings to life the imagination of its audience and the ability to enjoy doing mathematics.