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We are Rusty George Creative, and everything we do revolves around you. Specializing in strategic branding, we combine your goals with your customer’s needs to tell your unique story and get you noticed.


Rusty George Creative is an award-winning northwest branding agency that specializes in developing compelling brand experiences by defining and communicating who you are across every touch point — from brand strategy and messaging, to web design and video marketing — in the most effective way possible.

Here's just few of the companies, just like yours, whose brands we've developed:

  • Port of Longview
    Hometown Dogs
    Byron Automation
    Tote, Inc.
    Interstate Distributor Co.
    Data Imagery
    Delong's Deluxe
    Humane Society of Tacoma <br/>Pierce County
    Black Bear Frozen Yogurt
    Tacoma Art Museum
    Harbor Place <br/> at Cottesmore
    Northern Fish Company
    Zeno Math
    Discover Books
    City of Tacoma
    Financial Insights
    Tacoma Pierce County <br/>Health Department

What We Do

Who you are is how your audience sees you. It’s how you connect to capture attention, trust and loyalty.

But, it’s a cluttered universe out there filled with constant distractions and an endless onslaught of information. You’ve got to work harder to stay relevant and engaging to an audience with gnat-sized attention spans. It’s not enough to just to talk about all of the cool stuff you do better than the next guy. You’ve got to tell your story — from first impression, on — in a way that will be influential and memorable.

Mixing equal parts discovery, strategy and imagination, we at Rusty George Creative have been building engaging brand experiences since before the turn of the century. Our process is a well-honed collaboration between our team and yours that will uncover the most effective solutions to generate real business results. We create lasting bonds that connect on an emotional level and give your audience a reason to like you.

Our specialties include
  • Brand analysis & positioning
  • Messaging & taglines
  • Logo design
  • Creative strategy
  • Content strategy
  • Digital strategy
  • Information architecture
  • User experience (UX)
  • User interface (UI)
  • Website design & development
  • Mobile & emerging platforms
  • Ecommerce design
  • Video & rich media
  • Environmental design
  • Branded campaigns
  • Advertising
  • Packaging
  • Copywriting


We are a team of high-caliber creatives, strategic thinkers and tenacious problem solvers. Never rusty. A tad quirky… and always a blast to work with. Meet the crew:

  • Rusty

Rusty George | Creative Principal

Rusty applies over 25 years of creative wisdom to supervise a team of highly-skilled artists and thinkers producing compelling brand experiences for a variety of clientele. When not guiding clients through the studio's brand process, he can be found speaking at any number of regional conferences on the importance of telling a strong story through visual communications.
Secret To the Universe: It’s held together by duct tape.
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Kevin Gamache | Creative

Kevin initially started college thinking he’d become a Pulitzer-winning columnist. While laying out pages as an editor for Gonzaga's student newspaper, Kevin discovered his passion for design and was immediately hooked. Creating layouts, choosing fonts, organizing information in a compelling way — he loved it all. After moving back to Seattle he enrolled at the School of Visual Concepts and has been designing ever since. With a clean, simple design aesthetic, Kevin specializes in UX and responsive website design while chipping in on logo and identity work as well. While he’s excited about the future of the web, he’s equally passionate about spoiling his 2 dogs, and fixing his slice at the nearest golf course. Fore!
Secret To the Universe: Coffee. Followed by more coffee.
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Samantha Madeo | Creative

Meet Samantha. Born and raised in the Seattle area. Samantha has a natural ability to create compelling visuals from concept to execution. A Central Washington University alum, Samantha loves hiking, hitting the closest beach, clean eating and live concerts. She would be an avocado eating giraffe if she could choose a way of life.
Secret To the Universe: Bare feet in the sand
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Jeromy Condon | Programmer

Jeromy is a multidisciplinary programmer, designer, artist, and cat lover sailing the seas of the wild internetz. In his free time he enjoys creating traditional art, macro photography, being outdoors, and spending time with his family.
Secret To the Universe: ↑ ↑ ↓ ↓ ← → ← → B A start
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Jayne Gauthier | Creative Director

Jayne is our Creative Director and idea powerhouse with an insatiable curiosity that fuels her creativity. She applies her industrial strength wit and strategic vision to elevate every project to a new level. A ray of sunshine in our office from Scottsdale, Jayne makes every thinking cap she’s wearing trendy and stylish.
Red lipstick and red sole stilettos!
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Jennifer McCorkle | Account Manager

Jennifer is a client-centric Jedi who utilizes the Force in order to represent and maintain the client’s objectives. Her proficiency in account management cuts across industries, from manufacturing to IT. She uses her powers of organization and multi-tasking for the greater good and can be found obsessing over the details, keeping an eagle eye on budgets and timelines, and rooting for UW. GO DAWGS!
Secret To the Universe: It’s far better to spoil the ending than to wait for the surprise.
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Erica Riker | Creative

As a kid in Upstate New York, curating her own 25¢ marker-and-paper solo shows, Erica knew she needed to work in the arts. After honing solid visual ideation skills during her design studies in NY, she moved from coast to coast collaborating with artists along the way and learning invaluable problem-solving and technical skills working with both self-taught and seasoned designers, molding her into the multifaceted designer she is today. Erica cherishes the responsibility of creating compelling visual voices for every client, and she is constantly gaining inspiration from the newest design trends, the timeless classics, and really hot chicken wings.
Secret To the Universe: Warm cats
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Kitura George | Operations Manager

Kitura is a super-organized, uber-detailed, list-making, budget watching asset to the company. She also happens to be the wife of the infamous Rusty George. Her past work-including wedding planning and community relations-make her an expert at keeping us focused on the big picture.
Secret To the Universe: Confidence is like lip gloss, all you have to do is put it on.
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Crissy Pagulayan | Accounts Director

Crissy's experience in account management includes working in agencies small and large from the beautiful Pacific Northwest to the Isle of Hawaii. Her role is to be the main point of contact for you. She schedules internal and external meetings, manages project budgets and timelines and acts as your advocate when allocating shop resources. When she is not leading a team of stellar account managers, you can find her giving pony rides to her preschooler, feeding her baby, making dinner for her husband and walking the dog…all at the same time.
Secret To the Universe: Jazz hands
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David Gardner | Business Development Director

David has a diverse background, ranging from being a touring musician to being the general manager of an Oil Company. He is well known for building strong relationships with customers by treating them well and exceeding their expectations.
If you spend too much time looking back, you will lose track of where you are going.
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Seeking | Copywriter

Skilled In Campaigns, Marketing, Content Strategy
Candidates Only Please.

In addition to strong copywriting skills you must have a robust knowledge of branding and advertising, social media and new media marketing. You will also be relentlessly curious, imaginative, conceptual and driven to own our clients’ challenges, dreams, goals and pain points. You will be interacting directly with the Creative Team, participating in brainstorming conversations and critique sessions, developing everything from slogans to headlines, body copy, website content, blog posts, plus many more duties. Experience and a passion for marketing and creating brand loyalty is a must.

  • Help the creative team (led by Art Director) develop an excellent story that encapsulates the spirit and essence of each client’s brand and defines the purpose and strategy behind every project
  • Collaborate with creative team to produce effective work for a variety of clients across multiple media types including print, digital, outdoor, television, radio, and collateral, and others
  • Help the agency win new business through bold, innovative work, as well as effective presentations​. Assist with proposal language and development
  • Translate concepts to compelling content in a variety of tactics, from website copy to social media posts, blogs, catalogs or sell sheet descriptions, just to name a few
  • Proofread all communications developed by the agency and ensure information accuracy
  • Maintain a positive attitude and continually contribute to a positive, productive and inspirational environment
  • Strong writing skills in both strategic and creative capacities- developing campaign messaging (headlines, taglines, copy, etc)
  • Must be able to manage several projects simultaneously under tight deadlines
  • Bachelor’s or higher degree in English or communications and agency experience is a plus, as well as experience in manufacturing, transportation or human resources industries
  • Understanding of latest communications trends (social media, digital media, SEO)
  • Must be solution-oriented and not afraid take initiative and push innovative ideas
  • High organizational skills
  • Ability to self monitor time and record via company’s time tracking software
If you believe you have the caliber of talent required to join our team we invite you to send your resume and portfolio to
No phone calls please.
PLEASE NOTE: E-mailed or physically mailed correspondence only. An automatically sent link from your Linked In profile displays a lack of initiative unworthy of our ideal candidate and will be immediately discarded. Unsolicited phone calls are not appreciated. Thank you!
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Centrally located to Seattle, Tacoma, Portland and beyond, our studio is stuffed to the gills with strategists, designers, account managers, project managers and creativity. Killer design only happens when the whole crew pitches in, so our studio is setup for collaboration and conversation. Stop by and visit next time you are in the neighborhood!



Rusty George Creative has a long history of providing pro-bono work to local non-profit organizations, helping them elevate their brand and credibility that in turn allows them to better help the community around us. Each year, we accept grant applications from non-profits around the region and then award one participant with a full rebranding campaign. Our selection process is completely democratic, non-biased and solely based on the opportunity to do great work we as a group believe it will provide.

The deadline for submissions is October 31, 2016. Late applications will not be considered. We will announce grant recipients in November 2016.

Download 2017 Grant Submission and Criteria Form

Here are a few past grant recipients:

Hilltop Artists

THE COG - Our Blog

Contact Us

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In Person

732 Broadway, Ste. 302
Tacoma, Washington 98402


253.284.2142 (F)



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We are always on the lookout for top tier talent. If you think you have what it takes, submit your resume and link to your website to