Currently Seeking

Your Role:

Collaborate with our team to develop smart marketing strategies necessary to achieve our client’s business objectives. Although the following list may evolve based on your insights, we envision your role will include:

Client Engagement

• Actively participate in workshops, presentations and communications in order to capture the perfect intel to build successful brand and marketing strategies

• Always serve as an advocate of our clients, constantly seeking out opportunities to help them grow awareness and attract quality business development opportunities

• Collaborate with our team to sharpen our skills and enhance our creative services

Discovery

• Actively participate in kick-off client strategy session to determine our clients’ business goals, challenges, needs, audiences and criteria

• Learn about clients’ products or services

• Utilize online research tools to analyze the competitive environment

• Conduct interviews of audience members to gain qualitative insights

• Compile examples of best trends in the industry to use as inspiration during development

Strategy

• Utilize knowledge gained during discovery, and collaborate with team to develop comprehensive brand/marketing strategy plans

  • Clients’ unique positions and competitive advantage

  • Competitive challenges and opportunities to overcome them

  • Audience personas, needs, motivations and preferences

  • Brand platform: position, promise, story and traits

  • Communications plan including campaign themes, inbound and outbound strategies, and content calendar

• Participate in client presentations and discussions

Execution

• Collaborate with the team to develop content on websites, articles/blogs, collateral, social media and advertising projects

  • We understand the usefulness of AI, however the ability to write customized content based on our clients’ unique voice and point of view is required. Professional writing skills (spelling, grammar, attention to detail) is a must!

• Acquire, compile and record logins to clients’ websites, social media accounts, Google suite, and other digital platforms

• Implement targeted traditional and digital marketing and advertising campaigns based on strategic plan

• Participate in the development of outbound marketing tactics including email and direct mail campaigns

• Analyze metrics, consult with team and clients, and make adjustments to improve campaign effectiveness

• Seek out and present new marketing trends and methodologies to promote our clients and increase our offerings

Qualifications

• Education in marketing, business, or related fields

• Proven experience in the marketing field, especially in the building industry

• In-depth understanding of modern marketing principles and practices

• Demonstrated ability to develop and implement successful marketing strategies

• Exceptional communication and interpersonal skills, with an understanding of industry-specific language

• Analytical mindset with the ability to interpret data relevant to marketing strategies

• Attention to detail and ability to juggle multiple projects without error

• Proficiency in software and tools specific to marketing and communications, including SEO, traffic analytics, Google suite, and others

• Creative thinking and problem-solving abilities within the context of the building industry

• Agency experience is a plus. A great attitude and strong work ethic is a must!

Salary range: $70,000 - $90,000, depending on experience.

If you think your skills and experience match what we are looking for, please email us at Jobs@rustygeorge.com. We are excited to talk with you about the position.