Building Contractors Who Know Their Audiences Are Better Self-Promoters
Most builders focus their marketing efforts on tactics rather than strategy to build awareness.
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Active Outreach: Email vs. Direct Mail
Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads.
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The Power of the Drip Campaign
A drip campaign is about building a steady, consistent presence in front of your ideal clients over time so that when the moment is finally right, your name is the only one that comes to mind. The builders who stick with it long after everyone else gives up are the ones who ultimately win the business.
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