Industrious & productive

Website development

Evolve your passive brochure website into the most effective tool in your biz dev arsenal

As industry contacts get younger and more digitally savvy, studies show that they may have traveled as far as 85% of the qualifying journey online before they’ve decided to engage with you, even if they discover your website among the sea of competition. You have to rethink and gain a new respect for how important a role your website plays in your biz dev strategy.

Search attraction

Building industry clients are increasingly exploring their partner options on Google or other search methods, even if they might have long standing relationships with you. We help you increase online visibility by discovering and deploying the words and phrases throughout your website that match search queries by those who seek your services.

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SEO strategy
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Keyword and phrase plan
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Google Business Profile

User experience

A construction services company website should galvanize your prospective clients’ trust and confidence from the initial hero graphic all the way to the “let’s start a project together” button. Our custom website experiences showcase your credibility and capabilities, celebrate your team, culture and philosophy, and keep reinforcing why to choose you over the competition.

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Credibility
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Portfolio
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Content/messaging

Conversion strategy

Conversion strategy centers around “converting” casual website visitors into engaged prospects, signified by downloading a case study for example, signing up for news updates on a certain project or completing and sending a contact form. Our job is to design compelling pathways and encourage them to take action.

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Conversion targets
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Visitor journey guidance
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Analytics

Mobile first design

Although the construction and building industry is slow to adapt, audiences are now viewing your website on mobile devices over desktop, so everything you present must be readable and understandable on all screens. We develop our websites to be responsive no matter what device you are using or size of screen. We also pay close attention to ADA compliance so that all visitors can access your information.

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Responsive design
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ADA compliance
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Cross-browser compatibility

Monitoring/Adjusting

Website analytics are a useful tool to monitor traffic flow and determine what content connects the most with your website visitors. We consult with you to make educated decisions about what information to expand upon as well as what to prune away in order to present the most relevant and engaging content possible.

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Analytics
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Consulting
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Adjustments

Ready to talk about your Website?

LET'S TALK!

Website examples

Buffalo Design

The Principal partners of this Seattle-based architecture firm understand the importance of attracting and retaining top regional design talent. They wanted a website that stood apart from other firms and spoke to younger audiences considering the next step in their architectural career.

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Northwest Door Company

RGC built a product database to help NWD’s marketing team to easily manage its vast inventory, and also allow dealers to access and showcase on their own sites.

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OTHER TOOLS FOR BUILDING CONTRACTORS

BRANDING

Modernize your logo and image to better reflect your team’s future-focused vision

Competitive Positioning
Logo/Graphics
Messaging

MARKETING

Tactics and materials to attract new business opportunities as well as workers to get the job done

Marketing Strategy
Social/Digital Media
Sales Materials

ALL SERVICES

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