Louder Builder: Ep. 01 - Start With Knowing Your Audience
The podcast dedicated to anyone looking to promote their business in the building services.
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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Talk like a Pro, Not Like a Robot
In a world where everyone’s suddenly using AI to churn out content, using messaging that makes you sound human, credible, and consistent could be your competitive advantage. Stop sounding like everyone else and start communicating like the expert you actually are.
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Being Unique + Valuable is Key to Win New Business
In a competitive building industry, a clear Unique Value Proposition (UVP) helps you stand out beyond your loyal customer base. It’s not enough to say you’re professional—your UVP should highlight what truly makes you different and valuable to the clients you want to attract.
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