Louder Builder: Ep. 01 - Start With Knowing Your Audience
The podcast dedicated to anyone looking to promote their business in the building services.
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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Google and other search engines have changed the rules on how your website is going to be discovered. They are now focused on leveraging AI to generate their own high-quality content in real-time in response to search queries. Luckily, a few tweaks are all you need to stay ahead of the curve.
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