Louder Builder: Ep. 01 - Start With Knowing Your Audience
The podcast dedicated to anyone looking to promote their business in the building services.
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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Active Outreach: Email vs. Direct Mail
Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads.
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The Power of the Drip Campaign
A drip campaign is about building a steady, consistent presence in front of your ideal clients over time so that when the moment is finally right, your name is the only one that comes to mind. The builders who stick with it long after everyone else gives up are the ones who ultimately win the business.
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