HHJ was in need of a clean and professional brand campaign that united both disciplines of architecture and construction management that work hand in hand under one roof.
Strategy
Branding
Website
Collateral
Marketing
RGC developed a brand mark that consisted of a solid, structured line beginning with cohesively-organized diagrams and ends with a flourishing curve. All shapes interconnected in harmony.
At an open house to mark the occasion, the new brand was ceremoniously unveiled to an approving group of staff, clients and vendors. It has since helped position HHJ as a powerful, forward-thinking industry leader.
Timing couldn’t have been more perfect as the new website and digital marketing plan rolled out within days of the COVID-19 outbreak, much to the leadership team’s relief. They gladly note that it would have been disastrous had they not taken the steps to evolve into the virtual world when they did.
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